BagBros: Launching a Cannabis Packaging Brand with Automation

Challenge: Building a Standalone Brand for Cannabis Packaging

Kloud Prints [the primary company] had built a reputation as a cannabis packaging brand, but it wanted to expand into other print services, like posters and apparel, and leave cannabis packaging to a specialized subsidiary. With the name "BagBros" already in mind, the challenge for Kenesis was to create a new brand identity, build a fully functional e-commerce platform, and establish BagBros as a market leader in the cannabis packaging niche—all within a short timeframe.

Solution: A Comprehensive Strategy for E-commerce Development, Automated Engagement, and Multi-Channel Marketing

Our approach involved building an optimized e-commerce site where customers could easily purchase pre-made packaging designs. We curated ads to drive targeted traffic and leveraged organic social media posting to create buzz around BagBros. Additionally, we integrated AI-powered DMs and a 24/7 chat widget on the site to support customers and close sales anytime, even outside regular business hours. This strategy provided multiple avenues for lead generation and customer engagement.

Chatbot Engagement on Instagram and Website

AI-powered DMs and a 24/7 chat widget on the website allowed us to respond to inquiries, handle after-hours interactions, and even close sales at any time. This automated engagement was crucial for capturing sales and building brand loyalty among BagBros’ target audience, who often browsed online during late-night hours.

24/7 Automated Customer Support: The same AI-powered chatbot is available on both Instagram DMs and the BagBros website, providing continuous customer support.
Handles Entire Sales Process: The chatbot has successfully managed the entire sales journey independently, from initial inquiry to closing a sale—no human intervention needed.
Instant Estimates and Pricing: The chatbot provides specific, personalized quotes based on the customer’s requirements, enabling potential buyers to get accurate pricing details instantly. If a customer agrees to the quote but hasn't purchased a pre-made item, the system notifies the sales department for follow-up to finalize the deal.
Boosts After-Hours Engagement: By responding to late-night inquiries, the chatbot ensures that potential sales are not missed, catering to the target audience's online habits.
Customized Responses for Immediate Engagement: With automated replies, the chatbot answers inquiries, provides product information, and directs customers to the appropriate links, creating a seamless user experience.
Interactive Experience on Instagram: Customers can DM the BagBros Instagram page at any time to test the chatbot’s capabilities, engaging directly in a real-time sales interaction.

Attached Images: Screenshots of the chatbot's conversational responses showcasing it's capabilities.

The Chatbot handled the initial contact, inquiring about the propsects needs. The customer replied about shipping costs and the bot gave an accurate response.

The Chatbot continuing the conversation provided an accurate answer to the question and a link to the product the customer wanted.

The customer successfully made the purchase and an email messaging sequence was initiated informing the team a sale was made. An employee then took over the chat.

Test out the chatbot today by sending a DM to BagBros: Test the Chatbot

Rapid Deployment: Completing the Project Efficiently

Kenesis delivered the entire project within 30 days, including:

Building a Conversion-Optimized Store to Drive Immediate Sales for BagBros: In 30 days, we launched a high-converting e-commerce site for cannabis packaging. BagBros saw immediate returns on ad spend, thanks to the user-friendly, sales-driven design that enabled direct purchases.
Creating Organic Buzz with 24/7 Automated Sales Support: We drove organic buzz with engaging Instagram stories and reels, creating urgency around deals. AI-powered DMs and a 24/7 chat widget handled inquiries and closed sales anytime, building brand loyalty among BagBros’ late-night audience.
How Broad and Retargeting Ads Helped Recoup All Ad Spend Within 30 Days: We launched broad and retargeting ad campaigns to attract new customers and re-engage past visitors. This strategy quickly paid off—BagBros recouped its ad spend from a single client who became a loyal customer, demonstrating strong ROI within 30 days.
Leveraging Urgency and Exclusivity to Boost Customer Retention and Reactivate Leads: To boost retention and re-engage leads, we implemented an email marketing system focused on urgency and exclusivity. Each month, a "blitz" campaign announces new releases, discounts, and promotions, reactivating previous leads. The list has grown to 95 subscribers through checkout hesitations, chat requests, and animation inquiries, creating multiple touchpoints to convert leads into new sales and long-term clients.
Payment Processor Implementation: Implemented payment processors for smooth and secure transactions.
Project Timeline: The project was completed within 30-60 days, ensuring a quick and efficient deployment. The company has continued as a partner for campaign & funnels each month.

Diverse Marketing Avenues: Maximizing Income Potential

Keyword Funneling: Comment on a post, customers get a personalized message and direct link to the design.
Automated DMs: The chatbot interacts with customers on anything BagBros related, closes deals, give estimates.
Blitz Email Campaign: Monthly email sent to growing email & SMS list for reactivation purposes.